My Fitbit Story
Roles:
Creative Direction
Live Action Directing
Video Editing
Post Production Supervision
Directed the full creative lifecycle for a 5-episode video series called My Fitbit Story that became the centerpiece of a narrative brand campaign. My role was to define the visual language and manage cross-country production to authentically document profound user transformations, resulting in a highly shareable campaign that successfully boosted user engagement metrics across all platforms.