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Hands-on Experience: My creative approach is grounded in decades of hands-on experience in photography, cinematography, video editing, and live-action direction.

Creative Vision & Problem-Solving: This practical foundation enables me to excel at developing creative solutions and shaping the entire creative vision from concept to completion.

Adaptability & Innovation: Always learning, I actively incorporate AI tools to enhance pre-visualization and explore innovative possibilities.

Production Management & Vendor Skills: This blend of strategic oversight and modern techniques ensures a smooth production process, including meticulous management of creative vendors—skills refined through diverse in-house and agency roles.

Collaboration & Interpersonal Skills: I believe the best work comes from positive collaboration, and I prioritize bringing kindness and respect to every project and team.

Career
Present — Freelance Creative Direction
2021 - 2025 — Google | Art Director

2015 - 2021 — Fitbit | Art Director


2010 - 2015 — TRX Training | Director of Media
2007 - 2010 — Freelance | Art Director


2006 - 2007 — Vivid Design | Art Director

2003 - 2006 — Freelance | Photographer, Videographer, Video Editor and Graphic Designer
©2011—’25