Fitbit Premium
Role:
Art Direction
Live Action Directing
Lead Video Editor
Post Production Supervision
As Lead Video Art Director for the Fitbit Premium service, I owned the video creative from concept to completion. My mission was to visually translate the value of advanced insights and a vast, elite content library into compelling, aspirational assets. I directed the narrative to focus on personalized progress and motivation, successfully driving subscription adoption by making the premium service's benefits immediately desirable.