Fitbit Inspire 3
Role:
Video Art Direction
Live action direction
Post Production Supervision
Video Editing (cutdowns)The goal with the Fitbit Inspire 3 launch was a brand reinvention. Facing a declining user base, I served as the Lead Video Art Director, driving the entire video creative process from concept to completion. We pivoted strategically to target Gen Z. I translated the core message, "Move more. Stress less. All you have to do is wear it," into a suite of bold, colorful, high-impact motion assets, successfully establishing the tracker's new visual identity and accelerating its market entry with a key, younger audience.